Clay + Outreach Magic
Connect Clay to Outreach Magic to unify your outreach data: send lead and company attributes from Clay for reporting, and check existing contacts before enriching to save credits.
Use the guides below to send data from Clay to Outreach Magic via webhook, or to look up leads by email or LinkedIn URL before running enrichment. All Clay documentation and related reading in one place.
Why connect Clay to Outreach Magic
Clay powers list building and enrichment; Outreach Magic turns that data into unified reporting and attribution so you see what actually converts.
Unified reporting
See email and LinkedIn activity in one place. Segment by Clay attributes—job title, industry, company size—and see which segments drive replies and meetings.
Save enrichment credits
Check if a lead already exists in Outreach Magic before running enrichment in Clay. Avoid paying to re-enrich the same contacts across workflows.
ICP & segmentation
Push list source, ICP labels, and tags from Clay into Outreach Magic. Slice performance by the same segments you use to build lists.
Documentation
Step-by-step guides to send data from Clay to Outreach Magic and to check existing contacts before enrichment.
Related reading
Blog posts that help you get more from Clay and Outreach Magic: finding your best ICP and unifying email + LinkedIn reporting.

How to Find Your Golden ICP Using Outreach Data
Use outreach data to find the ICP slice that actually converts. Learn how to compare segments by replies, positive replies, and meetings. Outreach Magic
Read article
Unify Email + LinkedIn Outreach Reporting (Step-by-Step)
Multi-channel outreach lives in silos. Follow this step-by-step guide to unify email + LinkedIn reporting, timelines, and segmentation. Outreach Magic
Read article
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