Comparison
Need a CRM? Use OutboundSync. Building with AI agents? Use Outreach Magic.
Both connect sequencers via webhooks. They solve different end states.
OutboundSync is strong when HubSpot or Salesforce should own outbound activity. Outreach Magic is strong when you want a local pipeline database your agent queries without a CRM login. This page is intentionally fair: pick the destination that matches how your team actually works.
Side by side
| Topic | OutboundSync | Outreach Magic |
|---|---|---|
| Primary destination | HubSpot or Salesforce records | Local SQLite on your machine |
| Built for | Sales ops teams with a CRM as source of truth | Agencies and agent builders without a CRM (or beside one) |
| AI agent queries | No native agent-query layer | Claude Code, Cursor, Hermes read SQLite directly |
| Pricing (entry) | Starter $99/mo (2,000 sent messages/mo) | Free $0 (1,000 webhook events/mo) |
| Mid-tier | Explorer $249/mo (10,000 sends/mo) | Pro $9/mo (50,000 webhook and sync events/mo) |
| High volume | Advanced $499/mo (25,000 sends/mo) | Agency $29/mo (250,000 webhook and sync events/mo) |
| What counts toward limits | Sent message events (not replies/opens) | Webhook events + agent sync batches |
| Multi-sequencer without CRM | Possible, but CRM is the product center | Core use case: one schema across clients |
| SOC 2 | SOC 2 Type II (per their site) | Local-first; you hold lead data on disk |
OutboundSync pricing verified June 2026 at outboundsync.com/pricing. View OutboundSync pricing. Outreach Magic pricing: outreachmagic.io/pricing.
When to choose which
- Choose OutboundSync if reps live in HubSpot or Salesforce and leadership wants attribution on CRM records.
- Choose Outreach Magic if you run multiple sequencers across clients, stitch CSVs weekly, or want Claude Code / Cursor to answer pipeline questions from local data.
- Use both if CRM sync is non-negotiable for leadership but your operators still want agent-native pipeline memory on disk.
FAQ
- Is Outreach Magic an OutboundSync alternative?
- For CRM-free agencies and agent builders, yes. If your team needs every touch on HubSpot deals, OutboundSync is the better fit.
- Can I use both?
- Yes. Some teams sync outbound activity to HubSpot with OutboundSync and keep a local SQLite timeline for agent queries with Outreach Magic.
- Why compare on sends vs webhook events?
- OutboundSync meters sent messages. Outreach Magic meters webhook and sync traffic from sequencers. Compare total cost at your real volume, not the label on the plan.
Connect sequencers: Smartlead, Instantly, HeyReach. Agencies: multi-client setup.