Apollo.io

Overview

Apollo.io is a B2B database and sales intelligence platform with 270M+ contacts and built-in sequencing for email and calls. For Outreach Magic users, Apollo is a common source for lists and enrichment; connecting your sequencer (Instantly, Smartlead, etc.) to Outreach Magic lets you see which Apollo-sourced segments actually drive replies and meetings so you can double down on what works.

Best for

• Teams that build lists in Apollo and send via a separate sequencer
• GTM teams that want to see which segments and campaigns drive pipeline
• RevOps that want enrichment and list quality tied to reply and meeting metrics
• Anyone who uses Apollo for data and wants one place for outreach reporting and diagnostics