Clay
AI GTM platform unifying 100+ data sources for scaled B2B outreach.
Overview
Clay is a data enrichment and GTM platform that pulls from 150+ providers, AI research (Claygent), and intent signals to build and act on lead lists. For Outreach Magic users, Clay is the go-to for building and enriching lists; syncing Clay with Outreach Magic gives you unified timelines and segmentation so you can see which segments actually drive replies and positive outcomes across email and LinkedIn.
Best for
- RevOps and GTM teams that need deep enrichment and list building
- Teams running outbound who want one place for data and sequencing
- Companies that want to connect enrichment to reporting and diagnostics (e.g. via Outreach Magic)
- Anyone using multiple data sources and wanting to avoid re-paying for the same contact elsewhere
Connect with Outreach Magic
Sync Clay to Outreach Magic for unified reporting, deliverability insights, and multi-channel attribution.
Step-by-step setup · Webhooks & sync
Related reading
Guides and posts from our blog that feature or reference Clay.
How to Find Your Golden ICP Using Outreach Data
Use outreach data to find the ICP slice that actually converts. Learn how to compare segments by replies, positive replies, and meetings. Outreach Magic
Read article
Unify Email + LinkedIn Outreach Reporting (Step-by-Step)
Multi-channel outreach lives in silos. Follow this step-by-step guide to unify email + LinkedIn reporting, timelines, and segmentation. Outreach Magic
Read article
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