As a B2B lead generation professional, you live and die by your results. Getting positive replies is great, but do you truly understand the patterns behind them? Which job titles are responding most? Is your LinkedIn or email channel performing better for companies with 1000+ employees?

Answering these questions is the key to scaling your campaigns predictably. Simply knowing that you're getting results isn't enough; you need to know why.

This is where the Positive Trends Report in Outreach Magic becomes your most powerful tool. It moves beyond vanity metrics to reveal the deep, actionable insights hidden in your campaign data. In the video below, we walk through this exact report to show you how to find your next winning campaign.

Beyond Surface-Level Metrics: What is a Positive Trend Report?

Many outreach dashboards show you high-level numbers: emails sent, open rates, and total replies. While useful, this data doesn't tell the full story. A Positive Trends Report zooms in on your successes to identify common threads.

It helps you answer critical questions like:

• Which of my client campaigns is performing best?

• Are larger or smaller companies more receptive to my offer?

• Which specific job titles are most likely to convert into a positive lead?

• How many follow-ups does it typically take to get a positive response?

By analyzing these patterns, you can stop wasting your sending capacity and double down on what’s proven to work.

Key Insights from the Positive Trends Dashboard

Let's break down the key sections of the report and how you can use them to optimize your outreach.

High-Level Overview: Email & LinkedIn Events

The top of the dashboard gives you a unified view of your core metrics across a selected time frame (the default is 90 days, but you can view all your historical data).

• Email Events: Track crucial metrics like Emails Sent, Unique Email Replies, and the all-important Unique Reply Rate. More importantly, you can see the Total Positives, Average Emails Sent To Positive, and the Average Days To Positive, which helps you understand the length and effectiveness of your follow-up sequences.

• LinkedIn Events: Similarly, you get a clear view of Connections Sent, Connections Accepted, and your overall Acceptance Rate. You can also track positive leads generated from LinkedIn, the average number of DMs it took, and the average time to get a positive reply.

Cross-Filtering: Your Key to Granular Insights

The real power of the dashboard comes from its filtering capabilities. You can cross-reference any metric with another to isolate variables and find hyper-specific trends.

You can filter all data on the dashboard by:

• Profile / Client: Instantly see which client's campaigns are driving the most success.

• Platform: Compare the performance of Smartlead vs. Prosp.ai side-by-side.

• Sentiment: Focus only on positive leads to analyze what’s working.

• Channel: Isolate performance for LinkedIn Only, Email Only, or multichannel touches.

• Date Range: Analyze performance week-over-week or month-over-month to spot trends.

The Power of Attribute Trends: Discovering Your True ICP

This is where you turn raw data into strategic intelligence. By uploading your lead list CSV, Outreach Magic enriches your reports with lead attributes, showing you exactly who is responding positively.

• Positives By Employee Count: Are you getting more traction with startups (1-10 employees) or enterprise companies (1000+ employees)? This report tells you instantly, helping you refine your targeting.

• Positives By Company Industry: Discover which industries are most interested in your offer. In our example, "Higher Education" was the clear winner, showing where to focus future lead sourcing efforts.

• Positives By Job Title: Move beyond industry to see which specific roles are your champions. The report might reveal that "Career Coaches" respond far more often than "Directors," allowing you to tailor your messaging for maximum impact.

LinkedIn-Specific Trends: Who is Your Best Performer?

If you're running campaigns from multiple LinkedIn profiles, this section is invaluable. You can see a direct comparison of each profile's performance, including positives, comments, post likes, DMs sent, and their individual acceptance rates. This helps you identify which team members are excelling at LinkedIn outreach and what strategies you can replicate.

Turning Insights into Action

The Positive Trends Report isn't just for looking at data; it's for making smarter decisions. With these insights, you can:

1. Refine Your ICP: Focus your lead sourcing on the employee counts, industries, and job titles that have proven to convert.

2. Optimize Your Sequences: Adjust the number of follow-ups based on the average emails or DMs it takes to get a positive response.

3. Allocate Your Budget: Invest more in the channels (Email vs. LinkedIn) and platforms (Instantly vs. HeyReach) that deliver the best results for each client.

4. Tailor Your Messaging: Craft copy that speaks directly to the job titles and industries that are showing the most interest.

Ready to stop guessing and start scaling your outreach with data-driven confidence?

Sign up for Outreach Magic today and turn your data into your biggest advantage.