Integrations
Setup Smartlead Webhook
How to Connect Smartlead to Outreach Magic (Webhook Setup Guide)
Step-by-step instructions with screenshots
Overview
Integrating Smartlead with Outreach Magic lets you sync email outreach events (sends, opens, clicks, replies, bounces, category changes, etc.) into one unified timeline. This creates a complete cross-channel view alongside LinkedIn events.
Follow this guide to send all Smartlead events into Outreach Magic.
Smartlead Webhook Setup (Outreach Magic Integration)
1. Navigate to the Outreach Magic Integrations Page
Go to: 👉 https://app.outreachmagic.io/integrations/
Click “Integrations.”
2. Select the Smartlead Integration
Open the integrations section and click Smartlead.
3. Click “Copy Webhook URL”
Copy your unique Outreach Magic webhook endpoint.
4. In Smartlead, Click “Add Webhook”
Add a new webhook to route Smartlead events into Outreach Magic.
5. Name the Webhook, Paste the URL & Select Required Events
Name your webhook: “Outreach Magic”
Paste the webhook URL.
Select the following Smartlead events:
Selected (Required for full reporting):
Email Sent
Email Open
Email Link Click
Email Reply
Lead Unsubscribed
Lead Category Updated
Email Bounce
Campaign Status Changed
Not Selected:
First Email Sent
Untracked Replies
6. Add ALL Lead Category Events
Smartlead separates lead category events, so you must enable all of them:
Selected:
Select every lead category event
Not Selected:
None (all should be selected)
7. Review Incoming Webhooks in Outreach Magic
Return to the Outreach Magic integrations page to verify that events are flowing in realtime.
This is useful for troubleshooting and validating webhook delivery.
Important Alert
Smartlead only allows ONE webhook per event.
If you previously used a webhook for custom workflows, you must recreate those automations inside Outreach Magic.
This does not affect Slack webhooks—you can still use multiple Slack endpoints.
Example of a Completed Smartlead Webhook Configuration
Your setup should look similar to this:
